STUDIO MARCELA
Silky Web

Silky Zero · Styling

Silky Web

stretchy texture paste

A stretchy paste for strong, reworkable texture and messy looks that never hardens.

22,00 €100 ml · incl. VAT
  • Card payment
  • Salon pickup, no delivery charge
  • What we use in the salon

A high-hold modelling paste with a distinctive "spider" effect. When stretched between your palms, it creates elastic threads like a spider web for even application and a semi-matte finish.

Who it is for

  • Short and medium haircuts for messy and structured looks
  • People who want to restyle their hair throughout the day without a helmet feel
  • Thicker and normal hair that can handle heavier textures

When it is not the right choice

Not for very fine hair as it will weigh it down, nor for a wet-look shine (choose hi-gloss-wax instead) or a weightless matte finish (choose opaque-styler). Also, avoid if you are sensitive to formaldehyde.

How to use
  1. 1Take a pea-sized amount and warm it between your palms.
  2. 2Stretch the paste until it starts forming threads.
  3. 3Clap your hands over your hair to let the web fall evenly onto the strands.
  4. 4Shape the details with your fingers on dry or damp hair.
  5. 5Always wash your hair with shampoo in the evening.

Rhythm Daily for styling, with mandatory shampooing at the end of the day.

How it works

The secret of this paste lies in ultra-high molecular weight polymers that tangle together. When you stretch the paste between your palms, these chains pull into elastic threads. This technique allows the product to fall onto the hair in thousands of micro-dots, ensuring even distribution without clumps. On the hair, these same chains act as an elastic cushion that holds the strand exactly where you placed it.

Lasting hold is provided by a film-forming network that locks the shape, while petrolatum keeps the hair pliable. This allows you to rework the paste with your fingers all day without flaking. This is a pure texture tool with no conditioning properties, and due to its occlusive base, it requires a thorough shampoo wash to be completely removed.

Tips from the salon

  • Start with just a pea-sized amount to avoid weighing your hair down.
  • With regular use, occasionally wash your hair with a deep-cleansing shampoo.
Key ingredients
creates elastic threads for even distribution
ultra-high mass polymer PEG-90M
a network that firmly holds the shape
film-forming fixative VP/VA Copolymer
adds weight and allows for restyling
occlusive base Petrolatum
gives the paste body and creamy consistency
fatty structurant Cetearyl Alcohol
bind ingredients and help with washing out
emulsifiers PEG-40 Hydrogenated Castor Oil + Ceteareth-30/25

Good to know

  • The paste does not wash out with just water; always shampoo before sleeping.
  • Do not apply the product to the scalp; it is intended only for the hair strands.
  • Contains DMDM Hydantoin; avoid if you have a known sensitivity to formaldehyde.
Frequently asked

Can I restyle my hair during the day?

Yes, the paste does not harden into a helmet. Its base allows you to rework your hair with your fingers whenever you like, without flaking.

Can I rinse the paste out with just water?

No, due to the petrolatum base, the paste does not wash out with water alone. You must use a shampoo to remove it completely.

Prices include VAT. Stock is shown live from the salon tills. Seller: STUDIO MARCELA d.o.o., OIB 47523637355, Ilica 49, 10000 Zagreb. Purchase terms · Withdrawal form · Legal notice.

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