Cookies and local storage

This notice, under Art. 100 of the Croatian Electronic Communications Act and the GDPR, describes what studiomarcela.hr stores on your device. We use strictly necessary and functional cookies only — no third-party tracking or profiling cookies, so no consent pop-up is shown. Ad conversions are measured in cookie-free mode.

What we store

NameTypePurposeDuration
langfirst-party cookieRemembers the language you chose with the flag switch.12 months
kx_tokenfirst-party cookie, HttpOnlyKeeps you signed in on Correction and My profile after the code check (WhatsApp/e-mail).up to 12 months from last use; “Not you? Sign out” removes it
sm_booking_ph, SK_UUIDlocal storageDetails you type when booking online (name, e-mail, mobile) and a device id, for faster rebooking and suggesting your usual salon.until you delete them
sm_attrlocal storageThe campaign you arrived from (utm/gclid/fbclid) so we know which ad brings bookings; attached only to your own booking.30 days
_fbc, sm_attribution, sm_gclidfirst-party cookie / sessionStorageSet only when you arrive from a Facebook/Instagram or Google ad (fbclid/gclid), to measure ad conversions and note the booking source.until the browser is closed (session)
sm_cart, sm_shop_pickuplocal storageYour web shop cart and chosen pickup salon. Stays in your browser; the server sees it only when you submit the order.until you finish the purchase or empty the cart
__stripe_mid, __stripe_sidthird-party cookies (Stripe)On the payment page only: fraud prevention and secure card processing by Stripe Payments Europe, Ltd. — required for payment.12 months / 30 minutes
_GRECAPTCHAthird-party cookie (Google)Google reCAPTCHA v3 on forms (contact, careers, booking, web shop): protection against automated abuse. Google's privacy policy applies.6 months

Cookie-free ads and statistics

Google Ads conversions use gtag in storage: none mode — it sets no cookies and stores no identifiers on your device. Meta (Facebook/Instagram) conversions are sent server-side (Conversions API) only for bookings and contacts you make yourself, with no Meta pixel in the browser. We use no Google Analytics or other visitor analytics.

Managing them

You can view and delete cookies and local storage in your browser settings (e.g. Chrome: Settings → Privacy and security → Cookies and site data). Blocking lang and kx_token means choosing the language and signing in every time; blocking Stripe's cookies may prevent card payment. Questions: info@studiomarcela.hr; more in our privacy policy.