STUDIO MARCELA
Silky Matt Paste

Silky Zero · Styling

Silky Matt Paste

matte texture paste

A clay paste for strong, reworkable texture without a hint of shine, for a completely natural look.

22,00 €100 ml · incl. VAT
  • Card payment
  • Salon pickup, no delivery charge
  • What we use in the salon

This matte paste based on kaolin clay and plant wax is created for a dry, deconstructed look. It is tinted with a mineral pigment so it doesn't leave white marks, providing your hair with volume and texture with zero shine.

Who it is for

  • Short and medium hairstyles for a dynamic look and separation
  • Fine hair that needs volume and an appearance of thickness
  • Hair prone to oiliness, as the clay absorbs excess sebum

When it is not the right choice

Not for long, smooth hair or for those who want shine — in that case, choose Hi Gloss Wax or Crystal Serum.

How to use
  1. 1Take a fingernail-sized amount of the product.
  2. 2Work and warm it well between your palms until transparent.
  3. 3Apply to dry hair for maximum matte texture, or damp for a softer shape.
  4. 4Work from the nape forward, using palms first and then fingers.
  5. 5Rework your style with your fingers throughout the day if needed.
How it works

The matte effect is achieved thanks to kaolin clay. Its microscopic particles create a slightly rough hair surface that scatters light in all directions instead of reflecting it. Because of this, the hair looks dry, natural, and completely matte. This same texture creates mechanical friction between the strands, giving fine hair much-needed volume and grip. Additionally, the clay absorbs excess sebum, keeping your style fresh for longer.

Strong fixative polymers are responsible for the hold, building an invisible network around the hair to keep the shape in place. At the same time, plant wax keeps the paste pliable, meaning the product doesn't flake like gel and allows you to rework your style with your fingers throughout the day. Since it contains wax and clay, a thorough shampoo is required for complete removal.

Tips from the salon

  • Always warm the paste well between your palms; cold paste can leave lumps.
  • For extra volume, work the paste into dry hair against the direction of growth.
  • Combine with Hi Gloss Wax on the ends for a matte base and defined tips.
Key ingredients
Scatters light for a matte look, provides grip, and absorbs sebum.
matte clay Kaolin
Provides a strong hold comparable to hairspray.
strong fixative polymer Vinyl Caprolactam/VP/DMAEMA Copolymer
Creates an invisible network that holds the shape until washed.
flexible film-forming polymer VP/VA Copolymer
Gives hair pliability and allows for easy strand separation.
plant wax Candelilla Cera
Prevents the paste from crumbling and flaking in the hair.
occlusive texturiser Petrolatum
Ensures the clay remains invisible on darker hair.
dark pigment CI 77499 (Iron Oxides)

Good to know

  • The product requires thorough shampooing; avoid sleeping with the paste in your hair for multiple nights.
  • Do not apply directly to the scalp, especially if it is sensitive or problematic.
Frequently asked

Will the paste leave white marks on my dark hair?

No. The paste is slightly tinted with iron oxide specifically so the clay remains completely invisible on darker hair.

Can I restyle my hair during the day?

Yes, the paste remains pliable thanks to plant wax. Simply run your fingers through your hair to reshape it without adding more product.

Is this paste good for fine hair?

Absolutely. The clay creates friction between the strands, giving fine hair texture, volume, and the appearance of greater thickness.

Prices include VAT. Stock is shown live from the salon tills. Seller: STUDIO MARCELA d.o.o., OIB 47523637355, Ilica 49, 10000 Zagreb. Purchase terms · Withdrawal form · Legal notice.

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