Silky .01 · Color Vive
anti-yellow purple shampoo
A gentle purple shampoo that cancels out unwanted yellow reflections and restores a cool tone to your blonde or grey hair.
This acidic pH shampoo is enriched with purple pigment that effectively neutralises yellow tones on blonde, bleached, and naturally grey hair. It is the ideal home care for maintaining a clean, cool shade between salon visits.
Not for brunettes and dark blondes with orange reflections — in that case, choose the Anti-Orange shampoo. Also, avoid long contact times on highly porous and over-bleached ends.
Rhythm 1 to 2 times a week
The shampoo works on the colour wheel principle: the purple pigment is deposited directly onto the hair surface, optically cancelling out the opposite yellow colour. Since it does not enter the hair structure, the effect is temporary and washes out gradually, allowing you safe tone control. Please note that this shampoo does not lighten the hair; it only neutralises the reflection.
Alongside the pigment, the formula features an acidic pH that helps close the cuticle scales. A smoothed hair surface reflects light properly, resulting in that distinctive, radiant cool shine and a visually cleaner colour.
It is not recommended. Use it 1 to 2 times a week, and wash with a regular shampoo on other days to avoid purple pigment buildup.
This can happen on highly porous hair if left on too long. Don't worry, a few washes with a regular shampoo will completely wash out the lilac tone.
Prices include VAT. Stock is shown live from the salon tills. Seller: STUDIO MARCELA d.o.o., OIB 47523637355, Ilica 49, 10000 Zagreb. Purchase terms · Withdrawal form · Legal notice.